Post everywhere — without living in your feeds.
A social scheduling tool that drafts your posts with AI, fills one calendar, and publishes across Instagram, Facebook, YouTube, Reddit and more — built so staying consistent everywhere runs on autopilot instead of willpower.
Consistency is a part-time job
Every platform rewards the same thing — showing up consistently — and quietly punishes you for going dark. But keeping Instagram, Facebook, YouTube and Reddit all fed means writing in different voices, at the right hours, across a pile of open tabs.
I wanted to collapse all of that into one place: do the creative part in a single sitting, and let the showing-up part take care of itself — everywhere at once.
It started as a tool for one very busy person — me
The honest origin story: I was buried. Between a full-time job, studying on the side, and the usual pile of everyday life, my own accounts went quiet for weeks at a time. I didn’t need a growth-hacking dashboard — I just needed something that would keep me showing up while I was heads-down on everything else.
So I built Instalaz for an audience of one. Then it turned out everyone around me had the exact same problem — too much to do, too little time to post — so I polished it up and opened it for everyone.
An AI co-writer in the composer
The composer is where a post comes together: drop in one idea, and AI drafts captions, titles and hashtags tuned per platform — a tight caption for Instagram, a title for YouTube, a different tone for Reddit. Don’t like it? Regenerate. Walk away mid-draft and it’s saved locally, exactly where you left it.
The goal was simple — you should never stare at an empty box. There’s always a strong first draft to react to.
Set your slots once, publish on time
Instead of posting in the moment, you fill one calendar for everything. Pick your slots, drag drafts onto the days you want, and Instalaz publishes to each connected account — Instagram, Facebook, YouTube, Reddit — at the scheduled minute.
Plan a whole week across every platform in one sitting, then close the app and let it run.
Generation that never goes blank
Free AI APIs are generous until they aren’t — rate limits, outages, the occasional bad day. So the AI layer isn’t one provider, it’s a chain: if the first model is busy or down, the request quietly falls through to the next, and the next.
At the very end sits a hand-written template fallback — so even on the worst possible day, the composer hands you something usable instead of an error. The user never sees the plumbing; they just see a caption.
Posts that fire while you sleep
A scheduler is only as trustworthy as its worst night. Publishing runs through a background job queue rather than the request that created it — so a post going out at 7 AM doesn’t depend on anyone having a tab open.
Jobs retry on failure, report back, and surface in a notifications feed so you always know what went out and what needs a look.
Connect your accounts across Instagram, Facebook, YouTube, Reddit and more, draft with AI, fill one calendar, and a background queue publishes everywhere on time — retrying on failure, reporting back, and reshaping each post to fit the platform it’s headed to. It started as “staying consistent shouldn’t take this much willpower,” and became the most ambitious thing I’ve engineered end-to-end.